Just recently I read an article on 5 tips for buying a domain name which I want to share with you since I don’t necessarily agree with every point that was made.
The article I read mentioned that the simplest way for a visitor to reach your site was by typing your domain name in the browser bar. Then, in order to facilitate that process, you should be providing them with a short and simple domain name that stays within a 20 or so character limit or shorter.
If you are buying a domain name that brands “YOU” then I would agree with that statement. That would mean your name would “BE” the domain name and most names are simple, easy and fairly short. Even my name, Marie Leonard, falls in that category.
However, if you are buying a domain name to target a specific niche all the good short and easy names have already been taken.
So what do you do?
Thankfully, with all the changes Google has gone through, Google is now really more of a help rather than a hindrance in you choosing a domain that will get found.
What I mean by that is Google is doing a better job at matching content with what people are looking for.
For example, if someone is searching for advice on how to refinish a counter-top, will they put just the word “counter-top” in the search bar or are they more likely to enter the words “how to refinish a counter-top”?
Google will do it’s best to give results as close to the query as possible.. Therefore, in my opinion, long tail keywords are superior to easy and short domain names.
In keeping with the idea of branding yourself, using your name is as simple and obvious as possible. I have no argument with that.
However, if you are creating a website to promote a service, then be as specific as possible. Having a domain name specific to your service provides prospects with an instant description of what your service is about.
Of course, that is not always possible.
For instance, if you have a brick and mortar business selling lawn equipment, your business name may have nothing to do with your product.
That’s because you would be relying on local traffic rather than online traffic to make your sales.
However, you could have a website either using your business name or even better a specific product item that you know is very popular and easily salable online.
People have a tendency to use hyphens or numbers when their obvious domain choice is already taken. I agree that it is not a wise decision to do so.
If you give someone your domain name and they forget to put in the hyphens, what happens?
Correct! They end up on your competitor’s site, not yours.
The article recommended that as a solution to Tip 3, an alternative would be to focus on a specific type of product you provide. That is correct and using a long tail keyword works extremely well in such cases.
The article is also correct in saying that Google actually looks at the domain’s length of registration to help judge the legitimacy of your site.
If you are looking for more legitimacy, then buying your domain for 2 plus years will likely rank you a tad better than if you did not.
It also means you have secured your domain for a longer time period without having to worry about expiration and missing the renewal date.
Because that’s what people are accustomed to due to all the marketing that goes on daily. It’s just a fact.
Of course, the above tips are only meant to guide you with making smart domain name choices.
If you’re not sure which way to go and need to consult someone, feel free to inbox me with your questions.
Marie is a seasoned online coach and marketer helping newcomers save time and money in applying sound internet marketing processes and providing them with versatile tools to ease their lead generation frustrations.
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