However, only a very small percentage are successful at it.
There are many reasons why many fail and one of the biggest is how email marketing is being used. In this case study of a few years ago, my business partner, Charlie Mohr, demonstrates what NOT to do and does not mince words.
Unfortunately, what he shows is still being done today, which is the reason why I decided to share this with you. Do people learn? Some do, some don’t!
Those that do will go on to see more success. No one cares about those that don’t.
Writing good copy is an art which not everyone possesses. But everyone can write as if they are talking face to face with the other person.
When you take out the hype, the urgency and the neediness, people do respond. I get emails that prove that to me every day.
Getting into your prospects’s shoes happens to be one of the hardest things to master as an online marketer.
Our personal opinions intrude into our perceptions of what people actually need. Even I have been guilty of that. But I’ve learned what NOT TO DO and can help you too if you let me.
So enjoy Charlie’s rip session. Have a good laugh. But take this criticism to heart and avoid these mistakes.
Marie Leonard mentoring? I’m only a call or email away.
Here’s to your success,
Marie is a seasoned online coach and marketer helping newcomers save time and money in applying sound internet marketing processes and providing them with versatile tools to ease their lead generation frustrations.
Setup Your Domain Using a Gmail Browser Based Email
Will DMARC Affect Your Email Deliverability?
How to Apply a Free SSL Certificate to Your Domain
Create An Irresistible Lead Magnet
How To Build Your List From First Time Email Contacts While Avoiding Being Labelled a Spammer
Online image Editor With Tons of Features – And It’s Free
Create Cool Text Images In Just Minutes For Your Promotions
Targeted Search Extractor – How To Use Keywords To Target Cities and Niches