You may be thinking that this law will not affect you because you live in the United States. That assumption would be wrong.
If a computer system is located in Canada and used to send or access an electronic message, then you are affected.
The penalties for non-compliance for an individual is $1 million per violation, and for a business, it is $10 million. Can you afford to not pay attention?
Now the U.S. has its own Can-Spam Act which has somewhat changed how email marketing is being done.
Below are the TWO most important points you should be aware of but I encourage you to go to the horse’s mouth and get the official versions as this post is in no way a complete summary of either act.
CASL is in its first phase of implementation and will be phased in over the following three-year period. This will at least give U.S. lawyers and their clients a chance to assess whether the client needs to comply with CASL and if so, identify the process for compliance with CASL.
Given the extremely high administrative monetary penalties, it is critical to act now for fines start at ONE MILLION dollars CA for individuals and 10 million for corporations compared to $16,000 US per violation.
Both acts do require full disclosure of the sender’s contact information and the presence of an unsubscribe link.
Answering that question is a book in itself. However, making marketers more honest in their marketing can only lead to better products, better service and better accountability. If you want to discuss how this can affect your online business, feel free to contact me.
Marie is a seasoned online coach and marketer helping newcomers save time and money in applying sound internet marketing processes and providing them with versatile tools to ease their lead generation frustrations.
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