The lead generation process for any business is the secret magic bullet for beginners or seasoned online marketers and probably the most frustrating process to master.

With the onset of Internet marketing, soliciting inquiries from potential customers has become a lot easier and faster than in the past.  No longer does the potential customer have to wait for a call back to act as choice is at their fingertips and gratification is instant.

Because lead generation is always the first step of the sales process, no matter if is offline or online, the same two factors of quality and quantity still apply.

Quality vs Quantity

Quality leads are leads that have a high interest in the product being sold and are the ideal leads to have in your pipeline.

However, in as much as the Internet is giving you the opportunity to increase the quantity of leads you may obtain, targeting quality leads is a slower process as one sifts through junk leads to find the good ones.

Keeping that in mind, quantity may be more important than quality to a beginner on the Internet marketing scene.

Which Will You Choose?

Existing online lead generation techniques will usually force you to choose between quality and quantity.

Why is that?

Let’s say you have a form on your website that visitors can fill out to get a special free offer you are using to entice them with, that lead is of a better quality than a leads list you may have generated using online tools.

With that said, if you are a beginner, you probably won’t be reaching out to a large audience with your free site opt-in offer unless you are directing massive amounts of traffic to your site.

This can be costly and most beginners just don’t have the extra cash to do that right at the beginning.

As for generating traffic, well, that’is another whole online marketing course to tackle at a later date.

Getting the Beginner Started:

Choose An Easy Lead Generation Method

Because there is such a big need for the beginner to start generating leads for the purpose of building a list, using lead generating tools can make all the difference in how fast results are achieved.

But before building a list, knowing the process of how that works is an essential step that has to be understood and the Build A List 4 Free course gives you exactly what you need.

Build a List 4 Free

Marie Leonard Online takes the beginner by the hand providing lead generation tools that will provide quantity vs quality as a beginning step for their lead generation goals.

Lead generation tools can help but it is how you use those tools that will separate you from those labelled spammers vs value providers.

Applying sound lead generation practices will lead to “targeted” list building which should be the goal of every Internet marketer hoping to make an income online worth talking about.


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