That’s because they have not mastered the art of analyzing their product’s position in the current market and so miss winning over customers.
Positioning of a product occurs when an idea about the product is developed that allows others to perceive it as a service that will set it apart from all other competitors.
To make this statement clearer, here are some examples you will recognize of what positioning means:
So positioning your product makes it unique and is considered a benefit by the target market.
For that matter, positioning is what makes your communication persuasive and logical leading your product to be chosen over others.
A good copywriter will first identify the Unique Selling Proposition (USP) of the product or service they are promoting.
Here are some steps that can help you with that process:
Be sure to write more than one attribute and don’t use words like “innovative leader in banking services, financial products and convenient technology”.
Do YOU think that way? Well, neither does anyone else!
If people don’t use those kinds of words when thinking about themselves, then you know they won’t stick in their minds.
Your goal is to manipulate the readers’ perception about your product enough to get them to click on your link or buy from you.
Here’s an easy fill-in-the- blank form I’ve found useful that can help you find a market position for your product:
“My _____________________ is not just a ________________, it’s really a ______________________.”
Keep in mind that market positions do change as market shifts occur.
Of course, analyzing your product’s market position is just one step in the overall sales process. Sadly, newbies tend to overlook the basics which leads to high failure rates as their eagerness to make money online overshadows the need to pay their dues which takes time, money and dedication.
As a newbie you can avoid many frustrations by recognizing that success follows when solid foundations are built first and having a seasoned marketer in your camp is an investment in your future.
Marie is a seasoned online coach and marketer helping newcomers save time and money in applying sound internet marketing processes and providing them with versatile tools to ease their lead generation frustrations.
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