It usually has to do with the approach taken to lead prospects toward completion, which, of course is a sale.
These four key principles of sales copywriting are crucial elements every online marketer needs to understand for great sales conversions.
The call to action is usually identified with a button.
Your goal should be to match the thought sequence of your customer to your calls for action. It could look like this: “Get Started vs See How “item name” Works” or “Subscribe and Save” vs “View Subscriber Options”
Of course, good sales copywriting is a topic that needs to be explored in great depth but just knowing that these four basic principles, if applied correctly, can lead to increased conversions, is always a step in the right direction.
Marie Leonard Online will explore in future posts other copywriting principles that every online marketer should master which lead to better conversions.
Marie is a seasoned online coach and marketer helping newcomers save time and money in applying sound internet marketing processes and providing them with versatile tools to ease their lead generation frustrations.
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