Building a personal brand for one person vs another may not be a one-size fits all activity, however there are specifically 4 brand building strategies you could choose.
1: branding by thinking (usually used large companies)
2. branding by imagery (used by advertising companies)
3, branding by user experience (target audience perceives product quality)
4. branding by self-expression
Of the 4 strategies, being an individual and wanting to brand yourself in your niche, it’s my opinion that branding by self-experience would be the best strategy.
One builds a collaboration between yourself and the client letting spread the work and attracting customers seeking to solve a problem they perceive as only you can fix.
But personal branding has to start somewhere and learning the basics is crucial to saving time and money.
Many people also choose to hire a personal consultant or coach to help in the process.
Marie is a seasoned online coach and marketer helping newcomers save time and money in applying sound internet marketing processes and providing them with versatile tools to ease their lead generation frustrations.
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