Warning: Don’t Even Think of Creating a Targeted List Until You Have Set This Process in Motion
There’s nothing more frustrating than to see your list shrinking with opt-outs as soon as they’ve opted in.
Here you’ve been working 10 hours a day placing ads in Facebook, Linkedin, Safeflists and other advertising avenues only to have half of the optins you got jump bail after only a day of being on your list.
It’s making you feel unappreciated and frustrated because you just can’t figure out why that would be happening.
Want to know why?
It’s really very simple.
People on your list have no clue who you are and what value you could be bringing them because you yourself don’t know who you are?
What do you mean, “I don’t know who I am?
Simply put, if you knew who you were, so would your list.
Then how do you make your list start to get to know you?
I bet you’re thinking that you were going to do that when they got on your list and you were going to be using your autoresponder messages as your tool to further the relationship.
WRONG!
Getting people to know who you are starts BEFORE you even have a list.
How’s that?
One of the best methods I have used to get people to know who I am is the use of video.
As soon as I learned how to do something online, I made a video about it.
I’ve got over 200 videos and although not all of them are ‘how to” videos, it still is a superior way of getting people to learn about you and getting your brand out there.
Another impressive way is to comment on blogs with interests similar to yours.
Why? Because you will at least know what they’re talking about and can add value to the ongoing conversation. But let me give you a really good tip.
Be sure to have your gravatar in place. If you don’t know what that is then check out this post I did which shows you how to set up your gravatar.
Another great tool is the use of blogging. Your blog is the perfect platform for you to show that you know what you are talking about.
So you don’t know anything yet because you’re just learning?
Perfect! Talk about what you just learned and how it’s affecting your approach as an online marketer.
And don’t be afraid to leave with a question unanswered. It just may be something that your possible readers may be able to help you with. You are creating a space to hold a conversation and letting others respond.
There is no better strategy than that.
And so, what will happen when people get on your list if you have done your best to be a “FACE” before promoting your opportunity?
Your list will grow!
Fewer people will be leaving it because they now trust you and your opinion.
That’s also when you will be getting testimonials such as these from people who have looked to you for help. When your list feels cared for and valued they will respond in kind.
“Thanks a ton marie.:-) for providing me this free software. Its really working amazingly. I was always worried about creating a mailing list to start may email marketing work as i am very bad as a content creation, from now i do\’nt have to be worried anymore.. i can kick start promoting now.. Thnx again marie..”
God bless you
Tony
“Thank you Marie, very much.
I instinctively have known this but will make sure that I do it every 15min now. I thought I was getting a little hyperactive add or something.This clarifys my behavior now adays in front of my computer :)”
Warmest Regards,
Tina
“Hi, Thank You ever so much!! I found the video you sent to him but this email will really help. Great Job Lady!! I really enjoyed your video’s! Thank you for helping Dean and giving him the confidence to try on his own.”
Yours Truly,
Etta
That’s why I stress so much the importance of “branding’ yourself to your audience. And I have found such a simple way to do that.
It actually allows you to build a list at the same time!
You may or may not know that I give away free lead generating software that other marketers want so they can collect emails from people that are in the internet marketing niche and later approach these leads with their offers.
What better way than to have your opportunity or brand right inside the software?
Every time the prospect opens the software to use it, YOU are just but ONE click away from having them visit your website.
But like any brick and mortar business, if you want to expand you have to incur the cost of expansion.
Why should your online business be any different?
This link takes you to where you can look over this “branding offer.”
So, how important is your online business?
Is it important enough for you to actually build a list of people that will know who you are and love you for the value you bring them?
I personally guarantee if you make a diligent effort to use just a few of the techniques I’ve talked about here, you’ll see positive results and feel the pain of opt- outs less and less.
Of course, there are many more methods marketers use to brand themselves online.
Let me know what your favorite one is by commenting below.
About the Author Marie Leonard
Marie is a seasoned online coach and marketer helping newcomers save time and money in applying sound internet marketing processes and providing them with versatile tools to ease their lead generation frustrations.
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